Porsche Centre Kuwait, Behbehani Motors Company has been recognised at the global and regional level for its outstanding marketing and sales initiatives across several campaigns.
For the sixth time, Porsche Centre Kuwait has been awarded the Marketing Innovation Award for 2021 from Porsche Middle East and Africa in recognition for their ability to raise awareness on electrification in the automotive sector in Kuwait. The winning social media campaign invited Taycan owners to share their personal journey of transitioning to battery electric vehicles.
Porsche Centre Kuwait also won the Marketing Excellence Award for its collaboration with local fashion brand Rapture, with the slogan “Your Sidekick, Everywhere” highlighting the transition from the runout of Macan II by supporting the enthusiastic entrepreneurial youth community in Kuwait.
Additionally, Porsche Centre Kuwait won the “Best Social Media Performance” for the team’s promotion of Porsche Exclusive Manufaktur’s Paint To Sample programme through a video showcasing customization, and another film for Porsche 911 Targa 4S Heritage Design. The outstanding effort of the team was also recognized with an award for the “Best Exclusive Manufaktur Sales Campaign”.